"This generation represents 27% of the U.S. population, a larger group then Millennials
http://www.restaurant-hospitality.com/consumer-trends/don-t-ignore-generation-z?NL=RH-01&Issue=RH-01_20180126_RH-01_360&sfvc4enews=42&cl=article_3&utm_rid=CPG06000001680751&utm_campaign=21214&utm_medium=email&elq2=08fd39bde5fb4056956e84933c2347e7